FRACTIONAL CMO

Unlock growth and drive your marketing strategy with data-driven insights, expert guidance, and optimizing digital channels.

WHAT I OFFER

Growth Strategy

Develop data-driven customer acquisition, retention, re-acquisition and monetization strategies to maximize revenue and lifetime value.

Multi-Channel Marketing Assessment

Evaluate and strengthen your multi-channel marketing strategies, ranging from social to CRM to SEO.

Lifecycle Marketing

Implement personalized automation, segmentation, and engagement campaigns to reduce churn and enhance customer loyalty.

Interim Advisory Support

Provide leadership during transitions or hiring gaps and support fundraising, M&A and hiring efforts.

Brand Positioning & Market Expansion

Craft compelling brand narratives and go-to-market strategies to differentiate, scale, and enter new markets successfully.

Post M&A Guidance

Align teams and functions on post-M&A operations ensuring smooth transitions.

Cost Efficiency

Save big by hiring an experienced CMO part-time instead of a full-time role.

Specialized Expertise

Leverage over a decade of digital experience in scaling successful businesses.

Flexibility

Engage as needed, whether for a few weeks or ongoing projects.

KEY BENEFITS

HOW TO ASSESS IF A FRACTIONAL
CMO IS A FIT FOR YOU

Startups &
Scaleups

Need experienced marketing leadership but can’t afford a full-time CMO.
Founders lack marketing expertise and need strategic guidance.
Rapid growth requires scalable processes and team structure.

Mid-Sized

Company Growth

Expanding marketing capabilities or entering new markets.
Struggling with declining growth.
Need a bridge across marketing, product, engineering and sales teams.

VC-Backed or PE-Owned Companies

Investors demand stronger marketing strategy and execution.
Need help defining a roadmap that aligns with growth goals.
Require interim leadership while hiring a full-time CMO.

Traditional Businesses with Digital Transformation

Shifting channel mix from traditional channels to digital channels.
Need help building a digital-first culture.
Lacking internal marketing leadership to drive innovation and updated digital practices.

Companies With a Junior or Overwhelmed Marketing Team

Marketing team needs mentorship, upskilling and hiring help.
No clear marketing vision or decision-making framework.
Struggling with prioritization and execution.

Teams Requiring Short-Term Marketing Leadership

Need an interim CMO due to leadership transitions.
Preparing for an acquisition, IPO, or major funding round.
Special projects requiring high-level marketing expertise.

ACHIEVEMENTS

Boosted Customer Lifetime Value

Increased by 20% through new marketing strategies, from leveraging new digital channels to pricing changes.